# Pop-ups and experiential events in India

Touch Wood Studio is an experiential PR and events studio in India. It designs and produces pop-ups, brand activations, launch and PR events, community gatherings, and immersive experiences for brands. These notes are for businesses planning that kind of event.

Published 4 November 2026. Written by Meghana Kondury, founder of Touch Wood Studio.

A project starts with a free 30-minute call: https://calendar.app.google/YeXSJKNu9CUJjTgu9

## Notes

- [How to plan a brand pop-up in India](https://www.touchwoodstudio.co/blog/plan-a-brand-pop-up-in-india.md): A brand pop-up is a short-run space where people hold the product. Most need 8 to 12 weeks.
- [What is a brand activation in India?](https://www.touchwoodstudio.co/blog/brand-activation-in-india.md): A brand activation puts the product in someone's hands. A pop-up, takeover, sampling run, or touring activation is that work.
- [How to plan a product launch event in India](https://www.touchwoodstudio.co/blog/product-launch-events-in-india.md): A launch night, press preview, or creator gathering. Most need 6 to 10 weeks.
- [Which experiential event fits a brand in India](https://www.touchwoodstudio.co/blog/experiential-events-in-india.md): Four formats, and the lead time for each.
- [How to choose an events studio in India](https://www.touchwoodstudio.co/blog/events-studio-for-pop-ups-in-india.md): What to ask before booking a studio for a pop-up or brand event.
- [How to plan a brand supper club in India](https://www.touchwoodstudio.co/blog/brand-supper-club-in-india.md): A seated gathering guests can be invited back to. The first night needs 4 to 6 weeks.
- [How to plan an immersive brand experience in India](https://www.touchwoodstudio.co/blog/immersive-brand-experience-in-india.md): A space built around one feeling. Most need 10 to 14 weeks.
- [What is experiential PR in India?](https://www.touchwoodstudio.co/blog/experiential-pr-in-india.md): The room, and the path the story takes after the last guest leaves.
- [What changes the budget of a brand event in India](https://www.touchwoodstudio.co/blog/brand-event-budget-in-india.md): The range follows the job, the format, and the scale. It is scoped after the call.
- [How to plan a product sampling activation in India](https://www.touchwoodstudio.co/blog/product-sampling-activation-in-india.md): A live run where trial is the job. Most need 8 to 12 weeks.

Services, with what the studio handles: https://www.touchwoodstudio.co/services.md

Founder: https://www.touchwoodstudio.co/about.md