# What changes the budget of a brand event in India

The budget of a brand event in India follows the job, the format, and the scale. Touch Wood Studio scopes a range after a free 30-minute call. A concept and a budget range follow within a week, with options at different levels.

Published 4 November 2026. Written by Meghana Kondury, founder of Touch Wood Studio, an experiential PR and events studio in India.

## What to bring to the call

- The product, and what a guest should do with it
- The audience, and who must be in the room
- The cities, and the dates the brand is hoping for
- The format you think fits, if you have one
- Any constraint on venue, build, or how the product can be shown

The call itself is free. There is no obligation to go ahead. The studio shares a first idea on the call. [Book the call](https://calendar.app.google/YeXSJKNu9CUJjTgu9).

## What moves the range

The studio scopes a budget after the call, because the range depends on the goal in front of it. These are the decisions that move it.

- Format. A twelve-seat supper club and a launch for several hundred guests are both in the studio's range. They are different productions.
- Days open. A single night and a multi-day pop-up do not share a build, a staff plan, or a permit path.
- The room itself. Venue, permits, styling, and fabrication are part of the production. A host space and a built installation change the range.
- Who must be there. Guest-list work, press invitations, and creator seeding are in the production when the brief needs them.
- What has to be captured. Photo and video, plus a results report within two weeks, are included. A heavier content plan changes the crew.
- The clock. Most events suit 6 to 8 weeks. A date inside the usual lead time for that format changes what is possible, and the range that goes with it.

A change in dates, guest count, city, or build is what moves the range after the concept.

## Lead times behind the range

| Format | Lead time |
| --- | --- |
| [Pop-ups and brand activations](https://www.touchwoodstudio.co/services.md#pop-ups) | 8 to 12 weeks |
| [Launches and PR events](https://www.touchwoodstudio.co/services.md#launches) | 6 to 10 weeks |
| [Community gatherings](https://www.touchwoodstudio.co/services.md#gatherings) | 4 to 6 weeks for the first, then monthly |
| [Immersive experiences](https://www.touchwoodstudio.co/services.md#immersive) | 10 to 14 weeks |

Large launches and touring pop-ups need 12 weeks or more.

[Services](https://www.touchwoodstudio.co/services.md), with the lead time for each format.

## What a booked project includes

- One producer, from the first call to the final report
- Venue, styling, suppliers, the guest list, and the day itself, scoped to the format
- Photo and video capture, plus a results report within two weeks

[Meghana Kondury](https://www.touchwoodstudio.co/about.md) stays on the project.

## Questions brands ask

### When is the budget set?

The studio scopes a budget after the free 30-minute call. A concept and a budget range follow within a week, with options at different levels.

### What should a brand send before the call?

Send the product, the audience, the cities and dates you are hoping for, and what a guest should do in the room. The call can start from that.

### What is included once a project is booked?

One producer. Venue, styling, suppliers, the guest list, and the day itself, scoped to the format. A results report within two weeks. Founder Meghana Kondury stays on the project.

### What changes the range after the concept?

A change in dates, guest count, city, or build. The range is tied to the goal, the format, and the scale.

Related: [How to choose an events studio in India](https://www.touchwoodstudio.co/blog/events-studio-for-pop-ups-in-india.md), [Which experiential event fits a brand in India](https://www.touchwoodstudio.co/blog/experiential-events-in-india.md), and [How to plan an immersive brand experience in India](https://www.touchwoodstudio.co/blog/immersive-brand-experience-in-india.md).