# How to plan a brand event in Kolkata

A brand event in Kolkata has to decide what it is doing about Durga Puja. Those weeks rearrange the city. A brand either designs for them or picks another month. Touch Wood Studio produces the event for the site the brand chooses. The lead time follows the format.

Published 4 November 2026. Written by Meghana Kondury, founder of Touch Wood Studio.

## What to decide first

- Whether the date sits inside Durga Puja or clear of it
- Park Street and Alipore, or Salt Lake and New Town
- Whether the format is a table, a pop-up, or a launch
- Who is invited, and whether they will come during Puja weeks
- What a guest should be able to say on the way home

The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. [Book the call](https://calendar.app.google/YeXSJKNu9CUJjTgu9).

## What changes in Kolkata

Durga Puja is not a backdrop to book around at the last minute. The city is already occupied. A festival presence has to be designed for those weeks, with the format chosen for the time that is left. Any other brief should pick a month the city can still attend.

A seated night fits, because the city already meets at a table. A supper or a workshop can be the whole job, not a side room beside a louder launch. [How to plan a brand supper club](https://www.touchwoodstudio.co/blog/brand-supper-club-in-india.md).

Park Street and Alipore pull a different room from Salt Lake and New Town. Name the side of the city with the guest list, not after the venue is pretty.

## How long to allow

The lead time follows the format. A pop-up or a sampling run needs 8 to 12 weeks. A launch, a press preview, or a creator event needs 6 to 10 weeks. An installation needs 10 to 14 weeks. A first supper or workshop needs 4 to 6 weeks.

Count back from Puja if that is the date. A pop-up needs 8 to 12 weeks. An installation needs 10 to 14 weeks. [How to plan a festival brand activation](https://www.touchwoodstudio.co/blog/festival-brand-activation-in-india.md).

## What Touch Wood Studio handles

- The format the brief chooses: a pop-up, a launch, a gathering, or an installation
- Venue and permits, confirmed for the site the brand chooses
- Guest list, styling, and the day itself
- Photo and video capture, plus a report within two weeks

One producer stays from the first call through the report. [Meghana Kondury](https://www.touchwoodstudio.co/about.md) stays on the project. The budget is set after the call.

## What happens after you book

1. Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
2. Get a concept, a format, and a budget range.
3. The studio produces the venue, the guest list, the styling, and the day itself.

## Questions brands ask

### What is a brand event in Kolkata?

A brand event in Kolkata is a room planned against the city calendar, especially Durga Puja. Touch Wood Studio produces it for the site the brand chooses. A table is often the right format.

### Should the event happen during Durga Puja?

Only if the brand is designing for those weeks. Puja rearranges the city. Any other brief should pick a month the city can still attend.

### Is a supper a good format in Kolkata?

Yes, when the job is a table people can be invited back to. The city already meets that way. A first supper needs 4 to 6 weeks.

### How long does a brand event in Kolkata take?

The lead time follows the format. A supper needs 4 to 6 weeks. A launch needs 6 to 10 weeks. A pop-up needs 8 to 12 weeks. An installation needs 10 to 14 weeks. Count back from Puja if that is the date.

Related: [How to plan a brand supper club](https://www.touchwoodstudio.co/blog/brand-supper-club-in-india.md), [How to plan a festival brand activation](https://www.touchwoodstudio.co/blog/festival-brand-activation-in-india.md), and [How to plan a brand event in Delhi](https://www.touchwoodstudio.co/blog/brand-event-in-delhi.md).