# How to plan a brand supper club in India

A brand supper club in India is a seated gathering where guests share a table, a menu, and the product, and can be invited to the next one. Touch Wood Studio designs and produces supper clubs, workshops, and other community series. The first gathering needs 4 to 6 weeks. After that, the series can run monthly.

Published 4 November 2026. Written by Meghana Kondury, founder of Touch Wood Studio, an experiential PR and events studio in India.

## What to decide first

- The job of the table: a first trial, a membership night, or a room people return to
- Who sits down, and how many seats
- Whether this is one night or a series
- The city, and the date of the first gathering
- What a guest should be able to say about the product on the way home

The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. [Book the call](https://calendar.app.google/YeXSJKNu9CUJjTgu9).

## What the table is for

Guests sit, eat, and talk. The product is on the table or in the menu, so the memory is tied to using it. A launch night gathers the people who will tell one story. A supper club is how some of those people become regulars.

Workshops and other recurring series use the same production: one producer, a guest list, styling, and a report. The menu and the host change with the brief.

Good fits from the studio's own brief: membership brands, hospitality, wellness, and lifestyle labels.

## What Touch Wood Studio handles

- Series format and calendar
- Hosts and talent
- Guest curation: press, creators, and the community the brand wants at the table
- Menus and styling: florals, furniture, tablescapes, and signage, sourced and installed
- Member follow-up after the night
- Photo and video capture, plus a results report within two weeks

One producer stays from the first call through the report. [Meghana Kondury](https://www.touchwoodstudio.co/about.md) stays on the project.

The studio can produce a twelve-seat supper club. Larger tables are scoped to the goal. The budget is set after the call.

A page on this website, [the Olive Grove Supper](https://www.touchwoodstudio.co/olive-grove.md), shows the shape of a launch supper. The name, the numbers, and the story on that page are a sample of the format. They are not a client endorsement.

[Community gatherings](https://www.touchwoodstudio.co/services.md#gatherings), in full.

## How long to allow

Allow 4 to 6 weeks for the first community gathering. A monthly series is planned from that first night. A tighter date depends on the venue, the menu, and the guest list.

## What happens after you book

1. Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
2. Get a concept, a format, and a budget range.
3. The studio produces the venue, the menu, the styling, the guest list, and the night itself.

## Questions brands ask

### What is a brand supper club in India?

A brand supper club in India is a seated gathering where guests share a table and the product, and can be invited to the next one. Touch Wood Studio produces supper clubs, workshops, and recurring series.

### How far ahead should the first supper be booked?

The first gathering needs 4 to 6 weeks. A series can then run monthly.

### Who is invited?

The studio curates the guest list for the brief: press, creators, and the community the brand wants at the table.

### When is a supper club the right format?

Choose a supper club when the brand needs regulars. Choose a launch night when the job is one story, told by the people in that room. A brief can use both. The discovery call is where the studio says which job comes first.

Related: [Which experiential event fits a brand in India](https://www.touchwoodstudio.co/blog/experiential-events-in-india.md), [What is experiential PR in India?](https://www.touchwoodstudio.co/blog/experiential-pr-in-india.md), and [How to plan an immersive brand experience in India](https://www.touchwoodstudio.co/blog/immersive-brand-experience-in-india.md).