# How to choose an events studio in India

An events studio for pop-ups in India should take the event from the concept to the last guest, with one producer accountable for the night. Touch Wood Studio is an experiential PR and events studio in India. Founder Meghana Kondury stays on the project from the first call to the last guest leaving.

Published 4 November 2026. Written by Meghana Kondury.

## What to ask before you book

Ask these on the first call. The answers should be specific to your format.

- Who is in the room on the day, and who is the single contact before that?
- Does the fee include venue, permits, styling, staffing, the guest list, and the report?
- What lead time does this format need?
- When is the budget set, and what changes it?
- What should a guest do with the product, and how will the studio know the night did that?

At Touch Wood Studio the contact is one producer. Venue, styling, suppliers, the guest list, and the day itself are in the production. The budget is scoped after the call. A concept and a budget range follow within a week.

## What the studio produces

- Pop-ups and brand activations: storefronts, takeovers, sampling, and touring activations. Lead time: 8 to 12 weeks.
- Launches and PR events: launch nights, press previews, and creator gatherings. Lead time: 6 to 10 weeks.
- Community gatherings: supper clubs, workshops, and recurring series. Lead time: 4 to 6 weeks for the first, then monthly.
- Immersive experiences: installations and interactive spaces built around one feeling. Lead time: 10 to 14 weeks.

Large launches and touring pop-ups need 12 weeks or more. The studio can produce a twelve-seat supper club or a launch for several hundred guests.

Projects shown elsewhere on this website are samples of a format. A conversation is how a brand learns whether the studio is the right fit.

## How a project starts

1. Book a free 30-minute video call with Meghana Kondury: https://calendar.app.google/YeXSJKNu9CUJjTgu9
2. Talk through the brand, the audience, the timing, and the budget. Leave with a first idea.
3. Receive a concept, a format, and a budget range within a week.
4. If the studio is the right fit, it produces the event.

The same form is on https://www.touchwoodstudio.co/#book

About the founder: https://www.touchwoodstudio.co/about.md

Services: https://www.touchwoodstudio.co/services.md

## Questions brands ask

### What should an events studio in India take on?

The studio should concept the event, produce it, and stay through the last guest. At Touch Wood Studio that includes venue, styling, suppliers, the guest list, and the day itself, with one producer from the first call to the report.

### How does a brand start with Touch Wood Studio?

Book a free 30-minute Google Meet with founder Meghana Kondury. The call covers the brand, the audience, the timing, and the budget. A first idea is shared on the call. A concept and a budget range follow within a week.

### What lead time should we expect?

Most events suit 6 to 8 weeks. Pop-ups need 8 to 12 weeks. Launches need 6 to 10 weeks. The first community gathering needs 4 to 6 weeks. Immersive work needs 10 to 14 weeks.

### What if we need a price before the call?

The studio scopes a budget after the call, because the range depends on the goal, the format, and the scale. The call itself is free.

Related: [How to plan a brand pop-up in India](https://www.touchwoodstudio.co/blog/plan-a-brand-pop-up-in-india.md), [What changes the budget of a brand event in India](https://www.touchwoodstudio.co/blog/brand-event-budget-in-india.md), and [Which experiential event fits a brand in India](https://www.touchwoodstudio.co/blog/experiential-events-in-india.md).