# How to plan an immersive brand experience in India

An immersive brand experience in India is a space built around one feeling, which guests walk through, explore, and photograph. Touch Wood Studio designs and produces installations and interactive spaces. Most need 10 to 14 weeks.

Published 4 November 2026. Written by Meghana Kondury, founder of Touch Wood Studio, an experiential PR and events studio in India.

## What to decide first

- The one feeling the room is for
- The story a guest should be able to retell on the way out
- The city, the dates, and whether this is a product story, a festival presence, or an anniversary
- How people move: a timed entry, an open afternoon, or a private preview
- The picture the brand needs guests to take

The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. [Book the call](https://calendar.app.google/YeXSJKNu9CUJjTgu9).

## What the room is

The space is the story. Guests step into it. Lighting, sound, fabrication, and the path through the room are the work. A backdrop behind a product table is a different job. If the brief needs people to hold the product, start with a pop-up. If the brief needs people to walk through a feeling, start here.

Good fits from the studio's own brief: a product story, a festival presence, or an anniversary.

## What Touch Wood Studio handles

- Concept and storyboard
- AV and lighting
- Fabrication
- Visitor flow
- Shareable moments, planned with the path through the room
- Photo and video capture, plus a results report within two weeks

Venue and permits sit inside the production when the brief needs a site. Permits and house rules change by city and by venue. The studio confirms them for the site the brand chooses.

One producer stays from the first call through the report. [Meghana Kondury](https://www.touchwoodstudio.co/about.md) stays on the project. The budget is scoped after the call.

[Immersive experiences](https://www.touchwoodstudio.co/services.md#immersive), in full.

## How long to allow

Allow 10 to 14 weeks. The storyboard and the fabrication slot are the dates that move first, so they are locked before the guest list is finished. Large builds need the long end of that range. A tighter date is sometimes possible. It depends on what has to be built.

## What happens after you book

1. Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
2. Get a concept, a format, and a budget range.
3. The studio produces the storyboard, the build, the path through the room, and the days it is open.

## Questions brands ask

### What is an immersive brand experience in India?

An immersive brand experience in India is a space built around one feeling, which guests walk through and photograph. Touch Wood Studio produces installations and interactive spaces.

### How long does an immersive experience take?

Most immersive experiences need 10 to 14 weeks. The storyboard and the fabrication slot are locked before the guest list is finished.

### What should the brand name before the call?

Name one feeling, the story a guest should retell, the city and dates, how people move through the space, and the picture the brand needs.

### Can an immersive room sit beside a launch or a pop-up?

Yes. A brief can combine formats. The discovery call names which one does the job, and what can wait.

Related: [Which experiential event fits a brand in India](https://www.touchwoodstudio.co/blog/experiential-events-in-india.md), [How to plan a brand supper club in India](https://www.touchwoodstudio.co/blog/brand-supper-club-in-india.md), and [What is experiential PR in India?](https://www.touchwoodstudio.co/blog/experiential-pr-in-india.md).