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How to plan a brand supper club in India

Four to six weeks is the start for a first table. The work that matters is who sits down, and why they would come back.

What to decide first

  • The job of the table: a first trial, a membership night, or a room people return to
  • Who sits down, and how many seats
  • Whether this is one night or a series
  • The city, and the date of the first gathering
  • What a guest should be able to say about the product on the way home

The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.

What the table is for

Guests sit, eat, and talk. The product is on the table or in the menu, so the memory is tied to using it. A launch night gathers the people who will tell one story. A supper club is how some of those people become regulars.

Workshops and other recurring series use the same production: one producer, a guest list, styling, and a report. The menu and the host change with the brief.

Good fits from the studio's own brief: membership brands, hospitality, wellness, and lifestyle labels.

What Touch Wood Studio handles

  • Series format and calendar
  • Hosts and talent
  • Guest curation: press, creators, and the community the brand wants at the table
  • Menus and styling: florals, furniture, tablescapes, and signage, sourced and installed
  • Member follow-up after the night
  • Photo and video capture, plus a results report within two weeks

One producer stays from the first call through the report. Meghana Kondury stays on the project.

The studio can produce a twelve-seat supper club. Larger tables are scoped to the goal. The budget is set after the call.

A page on this website, the Olive Grove Supper, shows the shape of a launch supper. The name, the numbers, and the story on that page are a sample of the format. They are not a client endorsement.

Community gatherings, in full.

How long to allow

Allow 4 to 6 weeks for the first community gathering. A monthly series is planned from that first night. A tighter date depends on the venue, the menu, and the guest list.

What happens after you book

  1. Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
  2. Get a concept, a format, and a budget range.
  3. The studio produces the venue, the menu, the styling, the guest list, and the night itself.

Questions brands ask

What is a brand supper club in India?

A brand supper club in India is a seated gathering where guests share a table and the product, and can be invited to the next one. Touch Wood Studio produces supper clubs, workshops, and recurring series.

How far ahead should the first supper be booked?

The first gathering needs 4 to 6 weeks. A series can then run monthly.

Who is invited?

The studio curates the guest list for the brief: press, creators, and the community the brand wants at the table.

When is a supper club the right format?

Choose a supper club when the brand needs regulars. Choose a launch night when the job is one story, told by the people in that room. A brief can use both. The discovery call is where the studio says which job comes first.

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Let's plan your next event

A free 30-minute call. A concept and a budget range follow within a week.

Let's plan your next event

Free 30-minute call