What to decide first
- The trial itself: what a guest does with the product
- Where the trial happens: a counter, a takeover inside a host space, or a stop on a tour
- The cities, and the days the sampling is open
- What the run needs to achieve: trials completed, a list of guests, sales beside the sample, or a story people carry out
- Any rule on how the product can be opened, served, or taken away
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
Where sampling sits
A pop-up store can sell. A sampling run is built so people try the product. The same production can do both when the brief asks for a till beside the trial. The studio handles retail and sampling operations when the pop-up sells or samples.
A touring sampling activation repeats the same idea from city to city. Touring work needs 12 weeks or more.
Good fits: a product drop, a new-market entry, or a retail takeover where trial is the point of the room.
What Touch Wood Studio handles
- Concept and spatial design of the sampling point
- Venue and permits, confirmed for the site the brand chooses
- Build, staffing, and the days the activation is open
- Sampling operations
- Guest list, press invitations, and creator seeding when the brief needs them
- Photo and video capture, plus a results report within two weeks
One producer stays from the first call through the report. Meghana Kondury stays on the project. The budget is set after the call.
Pop-ups and brand activations, in full.
How long to allow
Allow 8 to 12 weeks for a sampling activation in India. A tour needs 12 weeks or more. A tighter date is sometimes possible. It depends on the venue, the staffing, and how the product can be served.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the sampling point, the staffing, the guest list, and the days it is open.
Questions brands ask
What is a product sampling activation in India?
A product sampling activation in India is a live run where the job is trial. A counter, a takeover, or a touring stop can all be that run. Touch Wood Studio produces it as part of pop-ups and brand activations.
How long does a sampling activation take?
Most sampling activations need 8 to 12 weeks. A tour needs 12 weeks or more.
Can sampling include press and creators?
Yes, when the brief needs a guest list, press invitations, or creator seeding. Those are part of the work when the story has to travel.
Who staffs the sampling?
The studio staffs the days the activation is open. One producer is the contact from the first call through the report.