What to decide first
- The festival, and the date that cannot move
- The job of the presence: trial, a shop for the week, or one feeling people photograph
- The city, and where the audience already is during that festival
- What a guest should do with the product
- How the presence closes when the festival ends
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
Which format fits the date
The date is fixed, so the format is chosen for the weeks that are left. A Diwali activation is this same job, dated to Diwali. The plan is the same for Navratri, Eid, Christmas, or a city festival.
- A pop-up or a sampling activation needs 8 to 12 weeks. People hold the product. A tour of more than one city needs 12 weeks or more.
- An immersive installation needs 10 to 14 weeks. It is built around one feeling, with a path people can photograph.
- A supper, a workshop, or a preview inside the festival uses the lead time of that format.
Permits and house rules change by city and by venue. The studio treats venue and permits as part of the production, and confirms them for the site the brand chooses.
Good fits: a product story, a festival presence, and an anniversary that lands on a festive date.
What Touch Wood Studio handles
The scope follows the format. A pop-up or sampling run includes concept and spatial design, venue and permits, build, staffing, and retail and sampling operations. An installation includes concept and storyboard, AV and lighting, fabrication, visitor flow, and shareable moments.
Either way, one producer stays from the first call through the report. Meghana Kondury stays on the project. Photo and video are captured, and a results report follows within two weeks. The budget is set after the call.
Pop-ups and brand activations, and Immersive experiences.
How long to allow
Count back from the festival date. A pop-up or sampling run needs 8 to 12 weeks. An installation needs 10 to 14 weeks. If the date is closer than that, the discovery call is where the studio says what can still be made.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the presence for the festival date.
Questions brands ask
What is a festival brand activation in India?
A festival brand activation in India is a live presence built for a fixed festive date. It can be a pop-up, a sampling run, or an installation. Touch Wood Studio produces it as a pop-up, a brand activation, or an immersive experience.
How far ahead should a festival activation be booked?
Count back from the festival date. A pop-up or sampling run needs 8 to 12 weeks. An installation needs 10 to 14 weeks.
Does this cover a Diwali activation?
Yes. A Diwali activation is a festival brand activation dated to Diwali. The same plan applies to Navratri, Eid, Christmas, or a city festival. The date is fixed, so the format is chosen for the weeks that are left.
What if the festival is sooner than the lead time?
The call is where the studio says which format still fits the weeks that are left. The budget is scoped after that call.