What to decide first
- The news: what is new, and why a journalist would file it
- Who is invited: the desks that already cover this category
- The city and the date, checked against festivals and other nights that would split the same desks
- What a journalist should leave with: the product, the facts, pictures, and a named person to call
- How long the room stays open, so the run-of-show respects the time a reporter has
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
What the preview is for
A launch night gathers the people who should be in the room when the product appears. A press preview is a smaller room with a narrower job. Journalists need the product, a clean place to photograph it, and time with someone who can answer.
The room is planned for that work. Light that holds on camera. A backdrop a picture can use. Space for a short interview. A run-of-show that starts on time. Photo and video are captured on the day, and a coverage report follows within two weeks.
A press day, which some brands call a press event, uses the same production when the job is one story for the desks in that city. The brand brings the news and the facts. The studio builds the room those facts can be seen in.
What Touch Wood Studio handles
- Guest list and press invitations
- Run-of-show
- Styling: florals, furniture, tablescapes, and signage, sourced and installed
- Photography and content capture
- A coverage report within two weeks
One producer stays from the first call through the report. Meghana Kondury stays on the project. The budget is set after the call.
Launches and PR events, in full.
A public launch night is a different job. How to plan a product launch event.
How long to allow
Allow 6 to 10 weeks for a press preview in India. The guest list and the venue are the dates that move first, so they are locked before the styling is finished. A tighter date depends on who is invited and whether the product is ready to be shown.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the guest list, the room, the run-of-show, and the day itself.
Questions brands ask
What is a press preview in India?
A press preview in India is a room for journalists who need the product, the facts, and time with a spokesperson. Touch Wood Studio produces it as a launch and PR event.
How is a press preview different from a launch night?
A launch night is for the guests who should see the product appear. A press preview is for the desks that will write about it. A brief can use both. The discovery call is where the studio says which job comes first.
How long does a press preview take?
Most press previews need 6 to 10 weeks. The guest list and the venue are locked before the styling is finished.
What should a journalist leave with?
The product, the facts, pictures from the day, and a named person to call the next morning. The brand brings the news. The studio plans the room and the run-of-show around it.