What to decide first
- The job of the gathering: a first look, a trial, or a room people come back to
- Who is invited, and why their audience is the one the brand wants
- Whether each creator is a hosted guest, or booked for a named piece of work, said in the invitation
- The city and the date
- The moment a creator should be able to film: the product in use, in light that holds on a phone
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
What the gathering is for
Creators need a reason to come, a place to film, and one clear thing to show. If every guest films the same corner, the posts look the same. The room gives each person a way to use the product that still belongs to the brand.
The studio handles creator seeding with the guest list. Seeding is the invitation and the brief. What a creator publishes is agreed before the day, and written into the invitation. The studio does not promise a post that was never agreed.
Good fits: a product or brand launch, a store opening, and a press day that also needs the people who will show the product.
What Touch Wood Studio handles
- Guest list and creator seeding
- Run-of-show
- Styling, and a place to film
- Photography and content capture
- A coverage report within two weeks
One producer stays from the first call through the report. Meghana Kondury stays on the project. The budget is set after the call.
Launches and PR events, in full.
A press preview is the room for journalists. How to plan a press preview. A public launch night is how to plan a product launch event.
How long to allow
Allow 6 to 10 weeks for a creator event in India. Invitations go out once the date and the venue can be named. A tighter date depends on who is invited.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the guest list, the brief, the room, and the day itself.
Questions brands ask
What is a creator event in India?
A creator event in India is a gathering for the people who will show the product to their own audience. Brands also search for this as an influencer event. Touch Wood Studio produces it as a creator gathering.
How far ahead should creators be invited?
Most creator events need 6 to 10 weeks. The date and the venue are set before invitations go out.
Does the studio book the posts?
The studio handles creator seeding: who is invited, and the brief they receive. What a creator publishes is agreed before the day and written into the invitation. The studio does not promise a post that was never agreed.
When is a creator event the right format?
Choose a creator event when the story needs to travel through other people's audiences. Choose a press preview when the job is a journalist's story. A brief can use both.