What to decide first
- The news of the shop: why it is opening, and why it is opening now
- Who is in the room before the doors open to everyone: press, creators, neighbors, or a mix
- The city, the address, and the date the shop is ready to be walked
- What a guest should do: walk the floor, try a product, or meet the people who will run the shop
- The pictures the brand needs the next morning
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
What the opening is for
The shop is the set. The store opening event is who sees it first, and what they can say about it on the way home. A preview evening can come before the public open. The public open is the day the doors are for everyone. The studio plans the guest list, the run-of-show, and the capture for whichever of those the brief needs.
The shop, the fit-out, and the stock stay with the brand. The studio produces the opening: invitations, styling for the night, the run-of-show, and the coverage. Some brands call the same night a store launch. The work is the same.
Good fits: product and brand launches, store openings, and press days.
What Touch Wood Studio handles
- Guest list and press invitations
- Creator seeding, when the brief needs people who will show the shop
- Run-of-show
- Styling for the night: florals, furniture, tablescapes, and signage, sourced and installed
- Photography and content capture, plus a coverage report within two weeks
One producer stays from the first call through the report. Meghana Kondury stays on the project. The budget is set after the call.
Launches and PR events, in full.
If the job is a short-run space, rather than a shop that stays, that is a pop-up. How to plan a brand pop-up.
How long to allow
Allow 6 to 10 weeks for a store opening event in India. The date depends on when the shop can be walked. The guest list is locked before the styling of the night is finished.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the invitations, the styling for the night, the run-of-show, and the opening itself.
Questions brands ask
What is a store opening event in India?
A store opening event in India is the night or the day a shop opens for the guests who should see it first. Touch Wood Studio produces it as a launch and PR event. Brands also call this a store launch.
How long does a store opening event take?
Most store opening events need 6 to 10 weeks. The date depends on when the shop can be walked.
Does the studio build the shop?
The studio produces the opening. The shop, the fit-out, and the stock stay with the brand. Invitations, styling for the night, the guest list, and the run-of-show are the studio's work.
Who should be invited first?
The people who will carry the story: press, creators, and the neighbors the brand wants in the room. The discovery call is where that list is named.