What to decide first
- Navratri, or a date clear of it
- SG Highway and Sindhu Bhavan, or the old city
- The menu, if anyone will eat, before the venue is locked
- Whether the night depends on alcohol, which the city restricts
- The job: a pop-up, a launch, a supper, or an installation
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
What changes in Ahmedabad
Navratri is a festival date, not a theme to add later. If the brand wants the city while it is already out, the format has to be designed for those nights. If not, pick a week the city can still give you. How to plan a festival brand activation.
SG Highway and Sindhu Bhavan are a different night from the old city. The drive and the guest list change with that choice. Name it first.
Many tables here are vegetarian. Say so in the brief, and the menu can be designed for the room rather than corrected on the day. Alcohol service is restricted. If the night depends on drinks, say that on the first call. The studio confirms venue and permits for the site the brand chooses, including the rules that site has to follow. The studio does not promise a bar the city will not allow.
How long to allow
The lead time follows the format. A pop-up or a sampling run needs 8 to 12 weeks. A launch, a press preview, or a creator event needs 6 to 10 weeks. An installation needs 10 to 14 weeks. A first supper or workshop needs 4 to 6 weeks.
Count back from Navratri if that is the date. A pop-up needs 8 to 12 weeks. An installation needs 10 to 14 weeks.
What Touch Wood Studio handles
- The format the brief chooses: a pop-up, a launch, a gathering, or an installation
- Venue and permits, confirmed for the site the brand chooses
- Guest list, styling, and the day itself
- Photo and video capture, plus a report within two weeks
One producer stays from the first call through the report. Meghana Kondury stays on the project. The budget is set after the call.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the venue, the guest list, the styling, and the day itself.
Questions brands ask
What is a brand event in Ahmedabad?
A brand event in Ahmedabad is a room planned around the city calendar, especially Navratri, and around the rules of the table. Touch Wood Studio produces it for the site the brand chooses.
Should the event happen during Navratri?
Only if the brand is designing for those nights, when the city is already out. Any other brief should pick a date the city can still attend.
Can the event serve alcohol in Ahmedabad?
Alcohol service is restricted. If the night depends on drinks, say so on the first call. The studio confirms what the chosen site is allowed to do. It does not promise a bar the city will not allow.
How long does a brand event in Ahmedabad take?
The lead time follows the format. A pop-up needs 8 to 12 weeks. A launch needs 6 to 10 weeks. A first supper needs 4 to 6 weeks. An installation needs 10 to 14 weeks. Count back from Navratri if that is the date.