What to decide first
- Whether the date sits inside Durga Puja or clear of it
- Park Street and Alipore, or Salt Lake and New Town
- Whether the format is a table, a pop-up, or a launch
- Who is invited, and whether they will come during Puja weeks
- What a guest should be able to say on the way home
The free 30-minute call covers the brand, the audience, the timing, and the budget. The studio shares a first idea on the call. A concept and a budget range follow within a week. Book the call.
What changes in Kolkata
Durga Puja is not a backdrop to book around at the last minute. The city is already occupied. A festival presence has to be designed for those weeks, with the format chosen for the time that is left. Any other brief should pick a month the city can still attend.
A seated night fits, because the city already meets at a table. A supper or a workshop can be the whole job, not a side room beside a louder launch. How to plan a brand supper club.
Park Street and Alipore pull a different room from Salt Lake and New Town. Name the side of the city with the guest list, not after the venue is pretty.
How long to allow
The lead time follows the format. A pop-up or a sampling run needs 8 to 12 weeks. A launch, a press preview, or a creator event needs 6 to 10 weeks. An installation needs 10 to 14 weeks. A first supper or workshop needs 4 to 6 weeks.
Count back from Puja if that is the date. A pop-up needs 8 to 12 weeks. An installation needs 10 to 14 weeks. How to plan a festival brand activation.
What Touch Wood Studio handles
- The format the brief chooses: a pop-up, a launch, a gathering, or an installation
- Venue and permits, confirmed for the site the brand chooses
- Guest list, styling, and the day itself
- Photo and video capture, plus a report within two weeks
One producer stays from the first call through the report. Meghana Kondury stays on the project. The budget is set after the call.
What happens after you book
- Book the call. Thirty minutes, at no cost, on Google Meet with Meghana Kondury.
- Get a concept, a format, and a budget range.
- The studio produces the venue, the guest list, the styling, and the day itself.
Questions brands ask
What is a brand event in Kolkata?
A brand event in Kolkata is a room planned against the city calendar, especially Durga Puja. Touch Wood Studio produces it for the site the brand chooses. A table is often the right format.
Should the event happen during Durga Puja?
Only if the brand is designing for those weeks. Puja rearranges the city. Any other brief should pick a month the city can still attend.
Is a supper a good format in Kolkata?
Yes, when the job is a table people can be invited back to. The city already meets that way. A first supper needs 4 to 6 weeks.
How long does a brand event in Kolkata take?
The lead time follows the format. A supper needs 4 to 6 weeks. A launch needs 6 to 10 weeks. A pop-up needs 8 to 12 weeks. An installation needs 10 to 14 weeks. Count back from Puja if that is the date.